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VISION
Empowering the Evolution of Material Spaces
The material world is a reflection of the systems that support it. Yet, in a tech driven era, the systems responsible for our physical needs have had little attention. Aside from speed and aesthetics, furniture systems have not changed since the invention of the assembly line in 1913. Reforest is taking the opportunity to empower the evolution of material spaces by starting with furniture.


CURATING INDUSTRY ADVANCEMENTS
AUTOMATION FOR EQUAL OPPORTUNITY

100% AUTOMATED RETAIL & MANUFACTURING HUB (ARM HUB)
Our technology allows us to reduce average fixed costs in retail and manufacturing by 90%! It does this by enabling localization, a small operations footprint and high production volume.
The ARM hub is only 6000 square feet with a projected production capacity of $1.6 million a month in assets. With local reach and service accessibility, the ARM hub closes the gap between consumer and manufacturer for access to long-term profit.
SUSTAINABLE ON-DEMAND™ FURNITURE
Quality with speed is achieved with our unique on-demand furniture system. We use digital communication, like dominos pizza, to fulfill orders in only 2-3 days. And because our furniture finds a home shortly after production, we are able to reduce warehouse space and costs by 75% compared to average. On-demand systems also enable value added services, and end of life processing for a circular economy.


WHY REFOREST, WHY NOW
Consumers demand affordable, sustainable, quality.
Together, our systems and technology enable quality furniture to scale, profit from longevity and cater to the budget consumer. As it stands, furniture longevity, quality and customization is only available to 4% of the market - the luxury spenders. We focus on budget consumers, the 96%, to access the majority of the market and disrupt current cultural standards. Sales of sustainably marketed products are growing 135% faster than conventional products. And if you take 'greenwashing' aside, you’ll find that sustainability & quality are a pair inseparable.

Reforest In Numbers
100%
AUTOMATION GOAL
6%
CURRENT AUTOMATION
20M
CAPACITY GOAL (Annual)
900K
CURRENT CAPACITY
(Annual)
BUSINESS MODEL

We apply benefits of IKEA to the ARM hub with a fraction of the employees.

Our pop-ups increase presence tenfold, with more visibility & display than Leon's.

We collect in the same fashion as Wayfair, but our collection is focused on our own assets.